What if core values are a bit more fun?
Go ahead and put your hands up and shout…

“Awesome Avocado” wasn’t a joke. It became a shared rallying cry. A shorthand for celebrating what we were grateful for.
Your core values don’t have to be stiff. Laughter and fun can coexist with depth.
Feel free to use “Awesome Avocado” or make up your own.
– Yanik