There’s a secret project inside you waiting to be birthed.
Recently I’ve been asking my friends this question…
There’s always that one creative idea.
The one you hesitate to say out loud or simply dismiss it as a fantasy.
The one that feels too honest, too frivolous, too big or too scary…for whatever reason.
That idea is your secret treasure.
It’s not your “next mountain.”
It’s not another achievement.
It’s the thing you’re scared to begin because it actually matters.
Your secret creative project stays locked away because it usually means going beyond something you’ve already been known for.
I told my friend Jeff I’d be his first customer so maybe I’ll do the same for you.
No matter how imperfect, nonlinear, weird, or tender your idea is… the world is waiting.
– Yanik
